LNT & Partners is proud to have been a part of Awake Asia’s merger with ADA – analytics – data – advertising to form a regional integrated end-to-end eCommerce practice. The exercise fully integrates Awake Asia’s operations under the ADA brand starting 1st June 2021, where both parties come together to champion and fulfil the needs of brands moving towards online channels across 10 markets in South and Southeast Asia – Malaysia, Singapore, Indonesia, Thailand, Philippines, Sri Lanka, Bangladesh, Cambodia, South Korea, and Vietnam.

Leading the division is Simon Paterson who joins ADA as Chief of eCommerce Enablement and the former CEO of Awake Asia. Commenting on his new appointment, he said “Over the past 5 years, Awake Asia has built a formidable eCommerce enablement business in Southeast Asia. We are excited to embark on this new phase of growth with integrated analytics, media, and creative to boost eCommerce operations for all brands in the region.”

The merger opens a new market for ADA in Vietnam with over 150 eCommerce specialists currently serving more than 120 brands, driving eCommerce growth for clients such as P&G, Unilever, BMW, and Wyeth; and eCommerce partners including Shopee, Tokopedia, and Lazada amongst others.

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